David Katzmaier from CNET Asia has some advice on how to get the best view possible on your LCD TV. Basically you're looking for proper viewing distance, as well as the proper lighting. His suggestion for a daylight bulb is a great one, I have several in the house and they produce a more pleasant light than an incandescent or fluorescent bulb. My only problem is my power tends to sag or surge, so I end up replacing them about twice as often as regular bulb. Of course all my TVs and electronics are on surge suppressors/power filters, and yours should be too. It's cheap insurance for your TV and your peace of mind.